ÖPNV Stuttgart
Free Fahrt mit Bus und Bahn
Free public transportation campaign for the city of Stuttgart, Germany

Campaign Identity, Poster design, Animation Design
Concept & Design: Bureau Progressiv, 
Benjamin Kivikoski, Philipp Staege
2023



The Freie Fahrt identity is built on a philosophy of unrestricted movement, capturing the raw, kinetic energy of Stuttgart’s streets through distorted typography and high-contrast motion. The design functions as a rhythmic pulse, mirroring the flow of the city itself rather than the rigid schedules of a transit map. It transforms the concept of public transport from a bureaucratic utility into a shared civic right. By stripping away visual clutter, the project invites commuters to see their journey not just as a commute, but as a seamless act of urban freedom.